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Our Story

THE HIGH STRESS FAVOUTIRE

Established in 2017 by Miss Samreen as Creative Head and Ali Riaz as Co-Founder, Samreen Couture is a leading South Asian fashion brand renowned for its craftsmanship, luxurious textiles, and intricate embroidery. Known for its global appeal, the brand has showcased at prominent events like PFDC, FPW, Lakme Fashion Week, and New York Fashion Week, earning numerous awards and establishing a strong international presence through quality and artistry.

Who We Are ?

THE HIGH STRESS FAVOUTIRE

Samreen Couture blends versatile prints and textile designs, characterized by pure textures and captivating hues. Rooted in South Asian craftsmanship, the brand offers timeless yet contemporary pieces. With a global outlook, it maintains an e-commerce platform and stockists across multiple countries.

Samreen Couture also engages in CSR initiatives, partnering with Indus Hospital and LRBT to support health causes beyond fashion.

Website: www.samreencouture.com
Facebook: www.facebook.com/samreencoutureofficial
Instagram: @samreencoutureofficial

Design

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Inovation

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Journey

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Behind The Brands

We are a female-founded, 100% woman-led team of collaborative dreamers who value innovation, curiosity and free-thinking fearlessness in everything that we do. We take immeasurable pride in our work, intentionally stitching love into the very fiber and fabric of our designs. We are small, but we are a mighty group of talented individuals dedicated to bringing you otherworldly designs with imagery to match.

Ferguson

Designer

Saga Norén

Developer

Karen Ryan

Developer